Domino’s is entering the burger business
BUN-BELIEVABLE: Domino’s rolls out pizza powered Burger Joints across the country
Australia’s largest pizza company is taking a ‘bite’ out of the burger business by delivering an authentic Burger Joint experience direct to customers’ homes.
Domino’s today unwrapped a Hot & Fresh new take on the beloved Cheeseburger and Hamburger with its mouth-watering Burger Joint Pizza Range.
Loaded with premium burger ingredients like 100% Aussie beef burger pieces, authentic American burger cheese, butter pickles and special burger sauce, this is not just a burger made on a pizza – this is a burger made to be delivered.
“You have never had a burger delivered like this before,” Domino’s ANZ CEO David Burness said.
“We have taken almost 40 years of experience as Australia’s food delivery experts and developed a burger specifically for the delivery generation. No more soggy bread rolls and limp lettuce. Domino’s is bringing home the burger – on a pizza!”
Domino’s Culinary Innovation & Development Chef Michael Treacy said while it was not the first-time pizza and burger had stepped out together, Domino’s four new Burger Joint pizzas were “a whole new burger experience”.
“We live in the Golden Age of Delivery and burgers have yet to ketchup,” Mr Treacy said. “They’re often cold or falling apart by the time they reach your door because they were simply never designed to be delivered.
“What makes our Burger Joint pizzas so incredible is that our premium ingredients were carefully chosen for maximum burger goodness, while ensuring they could be delivered Hot & Fresh just like a Domino’s pizza.
“A delicious burger on top of fresh handmade dough that has been baked at 240 degrees Celsius and expertly delivered in a Domino’s Hot Cell bag – this is everything you love about a great burger combined with everything you love about a great pizza, delivered so you can devour it in the comfort of your own home.”
Customers keen to get a slice of Domino’s exciting new Burger Joint Range can order the Burger Joint Cheeseburger from $10.95 (Large) and the Burger Joint Hamburger from $18.95 (Large) from Monday 8 August via the Domino’s App.
DOMINO’S BURGER JOINT PIZZA RANGE
Burger Joint Cheeseburger – loaded with 100% all beef burger pieces, American cheese slices, mozzarella and butter pickles topped with special burger sauce.
Burger Joint Bacon Cheeseburger – loaded with 100% all beef burger pieces, American burger cheese slices, mozzarella, butter pickles and crispy bacon topped with special burger sauce.
Burger Joint Hamburger – loaded with 100% all beef burger pieces, American burger cheese slices, red onion, fresh tomato, mozzarella and butter pickles finished with mayonnaise and tomato ketchup.
Burger Joint Bacon Hamburger – loaded with 100% all beef burger pieces, American burger cheese slices, red onion, fresh tomato, mozzarella, butter pickles and crispy bacon finished with mayonnaise and tomato ketchup.
